Highlights
A visual identity that breathes expertise.
Every template was designed to embody the precision, tradition and modernity of Toiture DIM, a family-run company that has inspired trust for more than 45 years.
A digital presence worthy of 45+ years of family expertise, built on premium templates, craft-driven storytelling and an editorial rhythm designed to inspire trust.
Every template was designed to embody the precision, tradition and modernity of Toiture DIM, a family-run company that has inspired trust for more than 45 years.
A family-run business founded in 1982, Toiture DIM specialises in roofing and covering trades, a multi-generational craft that brings together roofers, slaters, zinc workers, waterproofers and carpenters under one banner.
A complete range of services covering roofing (zinc, tiles, copper, slate, roofing membranes), carpentry, green roofs, insulation, masonry, maintenance & emergency repairs, serving homeowners, property managers and professionals across Belgium.
Their signature: “Roofing experts since 1982”, a tagline that sums up 45+ years of reliability, quality and tradition.
Toiture DIM had no local awareness or quality problem. The company has been established and respected for four decades. The real stake was elsewhere: building a social media page that inspires trust from the very first scroll, matching the seriousness and craftsmanship of the team.
The brief was clear: create a premium, coherent and instantly recognisable visual identity that embodies the values of reliability, professionalism and tradition, with a level of visual elegance rarely seen in the construction industry.
We built a strategy that reflects the DNA of Toiture DIM: expertise, precision, consistency. Four pillars to establish a digital presence worthy of 45 years of craftsmanship.
Bespoke post and story templates that are coherent, professional and instantly recognisable. A visual language that embodies the rigour of the craft.
Showcasing the know-how, the teams and the projects through a measured, expert tone. We tell the story of the craft, not just the outcome.
One post and one story per week, plus Reels driven by content captured on-site and by ongoing projects. A reassuring, steady cadence.
Targeted activations around local events (storms, bad weather, seasonality) to position Toiture DIM as the go-to expert at the right moment.
A page that now inspires the same confidence as the company itself, and the numbers back it up: reach multiplied several times over, on-site Reels breaking through, and a loyal local community growing week after week.
Proof that craft-driven content, well staged, outperforms: flagship projects, storm responsiveness, team culture. Signature Reels regularly break past 1,500 views on a 100 % local audience.
A 22× reach uplift over 30 days, a community with 52.7 % qualified followers engaging regularly, and a sustained editorial rhythm that faithfully reflects 45+ years of expertise. Toiture DIM now confirms its status as a Brussels roofing benchmark.
Creative Soul Media pulled off something I thought was impossible: they gave our page the same care we put into every project on site. They don't just talk about roofing — they showcase every project and every technique. That's exactly what we were looking for.
If your company deserves a digital presence worthy of its craft, we'd love to discuss it. A no-strings first conversation to lay out an honest diagnosis.
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