Highlights
A visual identity that feels warm and alive.
Content designed to make people want to walk through the door: hearty plates, welcoming atmosphere, shared moments. The "chez Mousse" spirit translated into images.
How we established a strong brand identity for a newly opened Schaerbeek bistro, with visibility, image and community built from the ground up.
Content designed to make people want to walk through the door: hearty plates, welcoming atmosphere, shared moments. The "chez Mousse" spirit translated into images.
Opened in 2026 in the heart of Schaerbeek, Bistro Mousse is the "among friends" bistro everyone is looking for. It is a place where people come together around a good plate, a shared drink and a simple moment, without pretence.
An address designed for the neighbourhood locals and Brussels residents looking for a welcoming spot. The promise is simple: "bring everyone together chez Mousse for a good time".
Bistro Mousse came to us with a great concept, a motivated team and a clear project, but no online presence: no Instagram account, no community, no established visual image. There was no problem to fix and no identity to rework, just the pleasure of building everything from scratch.
The mission: from day one, build a strong brand identity and visibility that reaches beyond the neighbourhood. Set the visual codes, create desire, turn a new address into a must-visit spot in Brussels.
We shaped the strategy around Bistro Mousse's "among friends" spirit. Four pillars to establish a strong brand image and lasting visibility from opening day.
A content creation session every quarter to refresh the visual library: dishes, atmosphere, team and key moments of the bistro, with content that genuinely reflects the seasons.
Story templates that establish an instantly recognisable brand identity, with visual consistency across the entire page. Engaging stories designed to activate and grow community loyalty every day.
Riding Instagram trends to give the Reels reach: humour, viral formats and current sounds adapted to the Mousse universe.
A monthly ad budget, targeted and optimised to amplify visibility with the local audience. An essential lever to reach the right people and get discovered.
We support every key moment of the bistro with a dedicated activation: brunch launch, football match screenings, seasonal moments, spontaneous on-site events. Every moment becomes content, every piece of content becomes an invitation.
The strength of the strategy: reacting to current events and to what's actually happening at Mousse. The bistro lives, the page lives with it, and the community follows the rhythm.
A selection of top-performing Reels spanning event activations, partnerships and identity storytelling that translate strategy into results.
Click a video to play it with sound.
From a brand-new account to a Brussels reference for the welcoming bistro, the numbers tell the story of a recognised brand, an engaged community and visibility that reaches well beyond Schaerbeek.
A Reel that converted 208 viewers into followers, proof that great content, boosted at the right moment, turns visibility into community.
A 95% Belgian audience, a 25-44 core target perfectly aligned, and a profile that draws more than 2,500 visits a month. The Bistro Mousse brand now has its place on the Brussels map.
If your new address deserves a digital identity worthy of its ambition, we'd love to discuss it. A first, no-commitment conversation for an honest diagnosis.
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