How we transformed the social media presence of a nearly century-old brand.
+175% organic growth in 3 months.
Every visual is crafted to root Vache Bleue in the daily lives of Belgian households, with warmth, indulgence and a modern edge. A premium content library built to last.
Founded in 1927, Vache Bleue is a Belgian specialist in fromage râpé (shredded cheese): 100% flavour, no artificial additives. An entrepreneurial story turned household reference: from historic cheese wholesaler to a brand distributed by Belgium's largest retailers (Carrefour, Aldi and more), Vache Bleue has been part of family kitchens for nearly a century.
A broad range of emmental, cheddar, tradition mountain-milk, aperitif blocks, kids' snack range, designed for every moment of daily life.
Vache Bleue already had an Instagram presence, run by an external agency that absorbed a significant monthly budget. The output didn't match the spend: few posts, uninspiring content, and near-total reliance on ad budget to generate reach.
The numbers told a clear story: plenty of paid views, very little organic engagement. A page that was technically active but editorially on pause, with almost no return on investment and an online identity that no longer reflected the brand's richness or its modern relevance.
Published by the previous agency, this post relied almost entirely on paid boost to be seen. Without ad spend, it would have gathered just 616 organic views. Since we took over, our posts reach an average of ~3K organic views, with zero euros in boost.
We kept the same overall budget, redistributing it intelligently: less on ads, far more on creation and community activation. A strategy built on five complementary pillars.
Activating specialised content creators to produce authentic, modern content aligned with how the product is actually used.
In-house photo and video production to build a premium library that embodies the brand's identity and values.
A dedicated SEO blog specialist writing bilingual recipes FR / NL, enriched with photos and video, published on the site blog and amplified across social.
Regular campaigns with key influencers and creators to reach new audiences and build social proof.
Monthly ad budget maintained but optimised, used for discovery and conversion, not to compensate for a lack of content.
We built a weekly editorial calendar blending UGC content, Reels around product use cases (baked and grated dishes, aperitif ideas, family moments), interactive stories and bi-monthly influencer campaigns.
Every post is designed to root the brand in the daily lives of Belgian households and spark authentic conversation, not just reach. The monthly boost supports content that already performs organically, as an accelerator, never as a crutch.
A selection of content produced through our UGC creators, influencer partners and bilingual copywriting, to see the strategy in action.
Click a video to play it with sound.
A reach that is entirely organic, driven by content quality and the right creator match.
×95 the previous organic reach, for an investment in creation, not advertising.
A re-energised page, an engaged community, content that finally embodies the brand's modernity and warmth. Boost is no longer a necessity to be seen: it becomes a strategic tool serving content that lives on its own.
If your brand deserves a social media strategy that matches its ambition, we'd be glad to talk it through. A first no-commitment conversation for an honest diagnosis.
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